If a healthy attitude towards sexual exploration could take a human form, it would likely be that of Kim Airs. Since the grand opening in 1993 of her sexuality boutique, cleverly named, Grand Opening!, Airs has been much more pro-active about promoting sexuality than simply selling sex toys. She has turned her cozy store, located in Brookline, Massachusetts (down the street from the birthplace of President, John F. Kennedy) into something of a college campus or year-round adult summer camp for sexual discovery, understanding, and having fun.

"I see myself as a Pied Piper happily playing a melody of joy and happiness to have all of those followers joining me in my enthusiasm for sexual pleasure," she explains. You can also learn a lot about Airs attitude towards sex when you ask her to react to the term, slut. "I kinda like it! It's teasy and dirty and not everyone can earn my permission to call me that. Think of me like that is one thing; calling me that is another."

When she opened the store, Airs understood that women, as much as men, wanted to explore their sexuality, but they weren't comfortable joining the trench-coat crowd in dark raunchy magazine shops in order to buy lousy porn and poor quality sex toys. She calls Grand Opening!, "the sexuality boutique especially, but not exclusively, for women."
And rather than be apologetic about having a sex store, Airs has been respectfully upfront and visible, and in turn has been embraced by a community that might have been expected to have a knee-jerk reaction against a sex shop. Airs is on the Board of Directors of the Brookline Chamber of Commerce and consistently wins awards for excellent business practices and for her commitment to supporting the local community.

Prior to opening Grand Opening!, Airs had spent several years working at Harvard University - along with a little bit of moonlighting as a "working girl." She has certainly found synergy with her Harvard experience and her hands on knowledge of sexual desire.

The brightly lit store has become a bit of a hang-out and adult shopping playground with a great selection of adult toys, but it is the classes and special events that have really make Kim Airs and Grand Opening! unique. The classes, which include "Yikes! - Our intro to S/M," "Bisexuality for the Bicurious Woman," "If Ands, and Butts - Our Anal Sex Workshop," and "The Art of Female Domination," are taught by Airs and a hall-of-fame line-up of the nation's top "sexologists," including writer Carol Queen (who actually is a sexologist), Fetish Diva Midori, performance artist Annie Sprinkle and numerous others who've heard the buzz and want to participate. As Airs explains, "The classes give people the confidence and knowledge they are seeking to try something they have fantasized about doing but were never able to ask their friends."

The workshops, and special erotic performances that Airs also produces, are important not only so people can learn and be encouraged to explore the full range of sexuality, but also when people attend her events they see that all these other normal people are there as well. "Yeah, it makes everything seem less 'weird,' explains Airs. "It's more common to have a girlfriend who owns a vibrator or have a friend who owns a whip or leather pants. When you realize the people you spend everyday with (a partner, coworker, etc.) do 'different' things, it tends to normalize it and take it out of the closet."

Despite her celebrity status, Airs is also extremely approachable and makes people comfortable in asking her about sexual exploration. A little over a year ago she launched her annual, "You Oughta Be in Pictures" evening - a local amateur erotic video festival at the area's largest art-house movie theatre. Every show has sold-out the 600-seat theatre. "A lot of customers said to me, 'ya know, I've always fantasized about seeing myself having sex on the big screen.' I thought, well there's a need here, and that's always been my thing that if I get enough questions about something then there's a need and I fill it.

More than just a local sex goddess, Airs travels around the country and internationally, leading sexuality workshops at college campuses, at major sexuality conferences, and fetish festivals. The medical community is also embracing her expertise, seeking information they need to deal with patients experiencing issues around sex. Being in public with Airs is guaranteed to give you a close-up view of the gratitude people feel for her pro-sexuality mantra and her frank yet entertaining style. She can turn you on and make you laugh at the same time. "It has changed people's lives and relationships by taking something they have considered relatively boring and spiced it up by just allowing them to do something DIFFERENT," explains Airs. After doing a workshop at the Fetish Fleamarket she was approached by an area psychotherapist, "who came up to me and he said, 'I just wanted to tell you how you've changed the lives of so many of my clients.' And guess what, I started to cry."

What Airs has done is create an environment where "porn" has been replaced by a non-exploitive environment that fosters excitement, intimacy, and a whole lot of fun for couples of all orientations
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You can visit Grand Opening on the web or visit their stores in Boston or LA

Grand Opening! Sexuality Boutique
8442 Santa Monica Blvd,
West Hollywood, CA.
323-848-6970

Grand Opening! Sexuality Boutique
318 Harvard Street, Suite 32
Brookline, MA
617-731-2626

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